Penny Koch-Patterson

Director of Client Engagement, Certified Coach & Consultant

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Penny is an executive and leadership coach, and a human development practitioner. Penny brings presence and power to all her interactions and is able to quickly connect with others. At her core, Penny believes that when her clients maximize their skills and strengths, they can reach their full potential. She orients her coaching from this perspective with a focus on outcomes that might be possible for every client.

And Penny knows her stuff! In her toolbox, she carries the essential resources and experiences needed to support her clients wherever they might be in their developmental journey. Included in this toolbox is over 15 years of direct management experience, an MBA, diverse industry experience – tech, healthcare, non-profit, start up, education, - expertise in adult development theory, a doctoral degree in leadership and over 2500 hours of direct coaching experience.  When working with clients, she starts with developing self-awareness, team awareness and then moves toward systems awareness for leaders.

As a coach and consultant, she facilitates learning in individuals, small groups, and larger teams. She applies her knowledge of leadership development, applied behavioral science, neuroscience, mindfulness, somatic awareness, social justice, and adult development theory to bring practical and high-impact tools and strategies to individuals and organizations. Penny is known for getting results quickly and sustainably by bringing practical, relevant learning that can be implemented right away

As Director of Client Engagement for HLG, Penny ensures that all clients receive the best development experience possible. She works closely with every coach and consultant on the project to bring clarity and alignment around project deliverables. She maintains open lines of communication with key stakeholders, sharing important updates, key themes that are emerging, and progress around each project deliverable.

Penny lives with her husband, Ken, and sons, Henry and Charlie, in Seattle, Washington. In her spare time you can find her digging in the dirt in her back yard, skiing and exploring the West, cooking for crowds or screaming loudly on roller coasters across the United States.


  • ICF Certified Professional Coach, Certified Mentor Coach
  • Certified in The Leadership Circle Profile 360, StrengthsFinder, and the Extraordinary Teams Inventory
  • MBA
  • Doctoral degree in Leadership
  • Serves as a mentor for participants in the Contemplative Leaders in Action program at Seattle University
  • Solo travel across Western Europe
  • Moved across country alone, no friends or family, with no job and no prospects
  • Spent six months working at Disney World, so I know all the ins and outs of all things Disney!
  • Ken, Henry & Charlie ;-)

With over 20 years of experience in tech start-ups, nonprofits, higher education, business and healthcare, Penny has a unique perspective on how coaching serves leaders spanning a variety of roles and professions. Penny has a track record of supporting leaders at all levels across industry including, Fortune 50 clients, healthcare and non-profit organizations.

As an ICF certified professional and executive coach, Penny provides highly customized leadership coaching and consulting designed to enhance performance for her clients and their organizations. Her super power is as an integrative thinker, collating disparate ideas into a larger holistic construct. She has studied and taught business, adult learning, and organizational leadership. These experiences help Penny to understand organizational dynamics and guide individuals to be more effective at work and in life.

Examples of Executive Coaching and Consulting Engagements:

Chief Nursing Officer:  Motivation of Team and Self during COVID Crisis / Strategic Development of Direct Reports / Crisis Communication.

Senior Vice President, Human Resources, Fortune 25 Retail: Discernment of Promotion in EVP Role / Developing process and people to support leadership transition.

Physician-Leader: Self-Awareness / Conscious Communication / Leadership Presence / Emotional Mastery.

VP, Fortune 25 Retail: Team Development / Self Awareness (self and team) / Trust-Building / Effective Communication

Delivery of “Manager as Coach” Training

Delivery of  “Learn to Lead” Training Program for Healthcare Leaders:  Emotional Intelligence / Feedback and Coaching / Self-Awareness / Managing Up / Influence / Stakeholder Communications

Industry/Functional Experience:

  • Healthcare
  • Technology
  • Non-profit/Education
  • 1-1 Coaching
  • Group Coaching
  • New Manager/Leader Coaching
  • Team Coaching

Education and Certifications:

BA in Communications, SUNY Oswego
MBA, Bentley University
Ed.D., Seattle University

Certified in the following:

  • International Coaching Federation – Associate Certified Coach (ACC)
  • The Leadership Circle TM 360 Assessment, The Leadership Culture Survey
  • Integrative9 Enneagram
  • The Hogan Assessments


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Did you know?

Did you know?

Fun, adventure, learning and love are at heart of it all for Penny. You can always find Penny up for a vacation to Disney, or off to the mountains for a weekend of skiing.